Hublot is covering a wide range of professions and manufacturing techniques involved in the art and science of watchmaking, Hublot employs different methods of this centuries-old craft to accommodate the latest in materials and fabrication techniques as well as the most traditional forms of handwork, all under one roof. It is this flexibility in manufacturing that allows Hublot to remain at the helm of innovation in watchmaking and produce unique and cutting-edge timepieces.
Whether it’s improving on traditional precious metal alloys to improve their performance and aesthetics or conjuring entirely new and groundbreaking composites, the vast world of materials is at the very heart of Hublot’s “Art of Fusion” philosophy.
The culmination of any integrated watch manufacturer is to be able to equip its watches with exclusive movements made within its own ateliers. From self-winding chronograph movements to striking high-complication pieces and unique never-before-seen horological concepts, the traditional art of watchmaking is reinvented in a 21st century context within the walls of the Hublot manufacture.
Hublot (French for porthole) was founded in 1980 by Carlo Crocco, driven by his passion for water and yachting, he wanted to create a nautical inspired wristwatch durable enough to be worn in, and sexy enough to be the worn on the water.
With this task at hand, Hublot dared to defy all conventions and “fused” two kinds of materials that haven’t been combined in a wristwatch before – gold and rubber. By aligning the nautical porthole design, the luxurious gold case and a waterproof rubber strap, Hublot created a unique style that was adopted by many other watchbands in the years to come.
As a side-note, it took three years (and a 7 digit price tag) to develop the first natural rubber watch strap meeting all requirements in terms of comfort, resilience and longevity.
When Jean-Claude Biver took over the CEO’s driver seat in 2004, he immediately understood the fundamental concept of Hublot’s products, recognized the potential and introduced the “art of fusion” concept for the company.
The “art of fusion” became the ruling principle – and philosophy – for designing future watch collections, allowing Hublot to break with old Swiss watchmaking traditions and experiment with various different materials for their timepieces.
A famous child of this concept is the Hublot “Big Bang”, fully embodying the “fusion concept” from its name to the used materials and the first in-house development caliber of Hublot, the UNICO 1. The name “Big Bang” was inspired by the fact that the elements used in the watch have not been joined since the actual Big Bang, and the circumstance that this monumental event, like the watch, had a very “disruptive” impact on the status-quo.
True to its explorative nature, Hublot did not stop at pure watchmaking activities, but also went “off beaten paths” and created a lifestyle brand by building fruitful collaborations with celebrities, other luxury brands or sport events like the football world championship.
Despite being a rather young company in the grand scheme of Swiss watchmaking, Hublot’s innovative spirit, disruptive nature and interpretation of lifestyle gives it the edge over many it its “traditional” competitors in the watch industry.
Let’s have a look at Hublot’s young but promising history:
ceramic watch released.